The biggest early-stage revenue killer isn't lack of leads — it's underpricing. Here's how to price with confidence.
Three pricing models
- Cost-plus: total cost × 1.5-2.5x — safe for products
- Value-based: charge % of value delivered — best for consulting
- Tiered / packaged: Starter / Pro / Enterprise — best for services
GST-inclusive vs exclusive
B2B clients expect GST-exclusive quotes. B2C — always quote GST-inclusive to avoid checkout surprises.
Discount discipline
Discount for annual commitments or bundles, never for the same scope. Every discount trains the client to expect one.
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